Magnetic

Rebrand

After more than 10 years in the market, Magnetic was in need of a new direction; their clients had changed, their ethos evolved and their team was pretty much new as well. They were in need of a new brand to match their evolving story.

After deep conversations with the team, founder and a look to their strengths, plus the direction they envisioned for the future, a new Magnetic was unfolding.

Leaning on one of their core strengths, a new purpose emerged; ‘Guiding clients to their new best’. From this statement, the strategy team set the base of what the new brand would be about:

‘Meet Magnetic, your creative compass.’
Before crafting outstanding creative solutions, we must first navigate complexity. Backed by years of experience in our field and confident in our own abilities, we know we can navigate choppy waters to get your brand where it needs to be.‘

Focusing on the concept of the creative compass, we came up with a set of elements to reflect this idea, as well as a colour palette that could represent the vibrancy and diversity of not only the work, but the whole team.

In the more subtle details, we reflected the friendliness and approachability that represents the team; that translated in soft curves and a typeface that brings a modern but warm touch, with the added benefit of being accessible for multiple platforms.

Strategy: Tom Perera

Creative Direction: Kaan Aydogmus